Paper Submission

We encourage completed papers but also accept works-in-progress papers and roundtable discussion proposals reflecting a range of theoretical and practical perspectives on the globalization of China and Chinese institutions, firms and people.  We also encourage recent book authors of China-related book to submit a proposal to present their findings and insights.

Submitted papers will be double blind reviewed for consideration in the conference. Please submit your paper through our

–> online submission system

no later than March 1, 2017.

Papers need to follow the submission guidelines (see below). Papers will not be accepted if not follwed the following style guide!

By submitting a paper, authors also agree to review up to 3 papers. The best papers from the conference will be recognized and considered for publication in a special issue of the International Journal of Emerging Markets.

To upload a paper, please register to the Conf Tool of the 2017 China Goes Global Conference

Submission Guidlines

Manuscripts must be prepared using Microsoft Word and submitted electronically.

Maximum length of the abstract is 250 words in total. In addition provide three to six keywords:

  • Purpose (mandatory)
  • Design/methodology/approach (mandatory)
  • Findings (mandatory)
  • Research limitation/implication (if applicable)
  • Practical implications (if applicable)
  • Keywords:

Formatting requirements

When you prepare your paper for submission, please make sure that you follow the formatting guidelines very carefully.

  1. Papers should be:
  • Single spaced and left justified throughout
  • Times New Roman 12-point font (except for the title, which should be Times New Roman 14-point font)
  • A4 size page formatting
  • 2.5cm margins at all sides (top, bottom, left, right)
  • Remove any author or institutional identifying information from the ‘file properties’ of your document.
  • The paper is limited 15 PAGES, everything included: the cover / title page with abstract, references, appendix, tables, and figures.
  1. Structure of the paper:
  • Page 1 (1 page)
    • should display the title of the paper (centred, bold, and times new roman 14-point font font)
    • followed by an abstract (left justified, bold and times new roman 12-point font, maximum 1000 characters including spaces and punctuation), summarizing the main goals, findings and conclusions of your research. DO NOT include the author(s’) name(s) on the title page or in any other part of the paper. Compliance to the character limit is required to enable a standardized layout for conference program book and the proceedings.
    • The next two lines should contain
      • Maximum three keywords (left justified, regular, italic and times new roman 12-point font), and
      • the track your paper is intended for (left justified, regular, italic and times new roman 12-point font).
  • Main body of the paper
    • should start on page 2, including tables, figures, footnotes and technical details if required (such as mathematical proof or development).
    • At the start of each new paragraph or section you should indent the first line.
    • Headings and sub-headings
      • Major headings (1. Major Heading)
        Should be numbered sequentially, left justified and bolded. The first letter of each major word should be capitalised and all of the other words should be in lower case. One single space line should precede and one single space should follow a major heading
      • Sub-headings (1.1 Sub-heading)
        Should be numbered according to the main heading, left justified, regular and in italics. One space line should precede a sub-heading. Only the first letter of the first word should be capitalised.
      • Sub sub-headings (1.1.1 Sub sub-heading)
        You should avoid the use of sub sub-headings unless absolutely necessary. If you use sub sub-headings they should be numbered according to the main heading, left indented, regular and in italics. No empty space lines should precede or follow a sub sub-heading. Only the first letter of the first word should be capitalised.
    • Figures and tables. Should be integrated within the text as close as possible to where they are first mentioned.
    • Footnotes. You should avoid the use of footnotes unless absolutely necessary. If used, footnotes should be numbered consecutively throughout the text with superscript Arabic numerals.
    • Formulae. Displayed formulae should be numbered consecutively throughout the paper as (1), (2), etc., against the right hand margin of the page.
  • References.
    • For full details see the author guidelines of the International Journal of Research in Marketing.
    • References to publications in the text should follow APA style. They should include the author name (s) and year of publication.
      • For publications by one author. Either: (a) as Makovec-Brenčič (2015) reported …, or (b) Only one prior study has addressed this issue (Makovec-Brenčič, 2015).
      • For publications by two authors: Either: (a) as Makovec-Brenčič and Wagner (2015) reported or (b) Only one prior study has addressed this issue (Makovec-Brenčič & Wagner, 2015).
      • For publications by three to five authors: For the first instance the reference is mentioned, use either: (a) as Makovec-Brenčič, Wagner, Wong, and Avlonitis (1999) reported or (b) Only one prior study has addressed this issue (Makovec-Brenčič, Wagner, Wong, and Avlonitis, 1999). For later referrals to the same source, use Makovec-Brenčič et al. (1999).
      • For publications by more than five authors: Either: (a) as Makovec-Brenčič et al. (1999) reported or (b) Only one prior study has addressed this issue (Makovec-Brenčič et al., 1999).
    • Bibliographic references: should be sorted alphabetically by (first) author, andollow the APA-style of referencing. Below are examples for the most common cases.
      • Reference to an article in a journal:
        Biemans, W.G., Makovec-Brenčič, M., & Mahlse, A. (2010). Marketing-sales interface configurations in B2B firms. Industrial Marketing Management, 39 , 183-194.
      • Reference to an article in a periodical or newspaper:
        Avlonitis, G. (2013, May). Issues in undertaking research in emerging markets – The BIGMAC theme in the 2012 ANZMAC Conference, EMAC Chronicle, 13, 21-22.
      • References to an article in a language other than English:
        Ebster, C., & Wagner, U. (2009). Geheime Verführer: der Einfluss von Kindern auf Spontankäufe im Supermarkt [Hidden persuaders: the influence of children on impulse purchases in the supermarket]. Planung und Analyse, 37, 2-4. (in German).
      • Reference to a book:
        Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (2008). Principles of marketing: 5th European edition London: Pearson.
      • A chapter in an edited book:
        Wagner, U., & Reisinger, H. (2005). The option of no-purchase in the empirical description of brand-choice behavior. In D. Baier, R. Decker, & L. Schmidt-Thieme (eds.), Data analysis and decision support (pp. 323-334). Berlin, Springer-Verlag.
      • An article in a proceedings book
        Piha, L., & Avlonitis G. (2012). External brand orientation: scale development and validation. In P. Rita (ed.), Proceedings of the 41st Annual conference of the European Marketing Academy (p. 188). Brussels, EMAC.
      • Reference to a website or blog
        Evans, A. (June 11, 2012). 99 Amazing things to do in Norway. Retrieved from (Last accessed: August 14, 2015).

Papers that deviate from these instructions may not be published. Please ensure that pages are numbered.

Papers submitted to the China Goes Global Conference should not exceed 15 pages.